Politics is something they claim not to be interested in. Gary has never voted — “I’ve not got round to it” — and all Alan will say about Jeremy Corbyn is that “he doesn’t have a very good beard”. 

Gary says: “We have been dragged into a debate we don’t know much about. We are trying to educate ourselves now. But when you do a business plan you don’t think ‘What will people be able to afford in the area?’ We did it for our customers — people who love cereal.” 

They chose Shoreditch, Alan says, because “it is a place where creative ideas work. Hopefully this won’t put other people off starting businesses or starting them in Shoreditch.”